Approved by its superior unit, China Xinxing Xiamen Import and Export Co., Ltd. ("Xiamen Company") sent a business delegation to Mexico from June 19 to 30. The delegation focused on attending the 20th Mexico International Security, Military & Police and Labor Protection Products Expo (EXPO Seguridad), while conducting customer visits and market research. This expo participation is key to Xiamen Company’s Latin American market expansion, as it laid a solid foundation for deepening its presence in Central America and the Caribbean’s security and labor protection sectors by showcasing products and matching local demands.
Basic Security & Labor Protection: Backpacks, security clothing, military/police shoes/hats, uniforms, protective vests, and belts—covering daily security and personal protection, highlighting their practicality and adaptability.
Technology-Intensive Protection: Bulletproof raw materials (for vehicle armor modification) and bulletproof inserts, emphasizing their protective performance and technical advantages to meet local public security requirements.
Intelligent Security Solutions: Independently developed domestic modified vehicles, anti-drone equipment, and police law enforcement recorders. Via technical explanations and scenario demos, the delegation showcased its full-category supply and one-stop service capabilities, drawing significant customer attention.
Government Procurement: Detailed the advantages of bulletproof raw materials, security clothing, and military/police gear; responded to vehicle armor material needs and bidding for backpacks/clothing, winning customer recognition.
Civilian Security Market: Promoted uniforms, protective vests, and belts to civilian security firms; exchanged views on civilian sportswear characteristics to inform localized product design and pricing.
High-Tech Products: Further promoted modified vehicles, anti-drone equipment, and recorders via case studies and Q&As, strengthening cooperation intentions.
Government Procurement Fit: Mexico’s government allocates significant budget to security clothing and bulletproof products. Xiamen’s bulletproof inserts and raw materials fill local production/technical gaps, while basic gear meets practical procurement needs.
Civilian Market Alignment: Local security concerns drive steady demand for civilian protective products; Xiamen’s offerings match market needs in category and cost-effectiveness, with ample growth space.
High-Tech Preference: Local markets demand high-tech solutions for personal protection, police enforcement, and low-altitude economy—Xiamen’s anti-drone equipment, recorders, and modified vehicles align with this intelligent, integrated trend.
This expo trip marks a key step in Xiamen Company’s international strategy. By showcasing products and connecting with customers, it gained orders and initial brand recognition in Latin America, laying groundwork for deeper regional cooperation.