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2025 MEXICO EXPO SEGURIDAD Witnesses Appearance of China Xinxing Xiamen Import and Export Co., Ltd., with Product Strength on Display

Showcasing Security & Labor Protection Products to Deepen Latin American Market Presence

2025-06-19 17:39
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Approved by its superior unit, China Xinxing Xiamen Import and Export Co., Ltd. ("Xiamen Company") sent a business delegation to Mexico from June 19 to 30. The delegation focused on attending the 20th Mexico International Security, Military & Police and Labor Protection Products Expo (EXPO Seguridad), while conducting customer visits and market research. This expo participation is key to Xiamen Company’s Latin American market expansion, as it laid a solid foundation for deepening its presence in Central America and the Caribbean’s security and labor protection sectors by showcasing products and matching local demands.

1. Expo Core: Product Display & Demand Matching
EXPO Seguridad, a leading professional expo in Central America and the Caribbean, divides its halls into three core zones: security, military & police, and labor protection & fire safety, attracting local security firms, government bodies, and traders. Xiamen Company’s delegation centered on "product display + solution promotion," presenting a clear product matrix:
  • Basic Security & Labor Protection: Backpacks, security clothing, military/police shoes/hats, uniforms, protective vests, and belts—covering daily security and personal protection, highlighting their practicality and adaptability.

  • Technology-Intensive Protection: Bulletproof raw materials (for vehicle armor modification) and bulletproof inserts, emphasizing their protective performance and technical advantages to meet local public security requirements.

  • Intelligent Security Solutions: Independently developed domestic modified vehicles, anti-drone equipment, and police law enforcement recorders. Via technical explanations and scenario demos, the delegation showcased its full-category supply and one-stop service capabilities, drawing significant customer attention.

During the expo, the delegation engaged customers from Mexico and neighboring countries, securing preliminary cooperation intentions, on-site sample orders, and high-potential opportunities. It also gained insights into local product preferences, order categories, and bidding requirements for future optimization.
2. Customer Visits: Deepening Communication
Beyond the expo, the delegation visited key local customers to discuss demands and cooperation around its core products:
  • Government Procurement: Detailed the advantages of bulletproof raw materials, security clothing, and military/police gear; responded to vehicle armor material needs and bidding for backpacks/clothing, winning customer recognition.

  • Civilian Security Market: Promoted uniforms, protective vests, and belts to civilian security firms; exchanged views on civilian sportswear characteristics to inform localized product design and pricing.

  • High-Tech Products: Further promoted modified vehicles, anti-drone equipment, and recorders via case studies and Q&As, strengthening cooperation intentions.

3. Market Feedback: Product Advantages
Through the expo and visits, Xiamen Company confirmed its product competitiveness in Mexico and Central America:
  • Government Procurement Fit: Mexico’s government allocates significant budget to security clothing and bulletproof products. Xiamen’s bulletproof inserts and raw materials fill local production/technical gaps, while basic gear meets practical procurement needs.

  • Civilian Market Alignment: Local security concerns drive steady demand for civilian protective products; Xiamen’s offerings match market needs in category and cost-effectiveness, with ample growth space.

  • High-Tech Preference: Local markets demand high-tech solutions for personal protection, police enforcement, and low-altitude economy—Xiamen’s anti-drone equipment, recorders, and modified vehicles align with this intelligent, integrated trend.

This expo trip marks a key step in Xiamen Company’s international strategy. By showcasing products and connecting with customers, it gained orders and initial brand recognition in Latin America, laying groundwork for deeper regional cooperation.