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IDEX Abu Dhabi Defense Exhibition 2025: China Xinxing Import and Export Co., Ltd. Achieves Success
Showcasing Military & Police Logistics Capabilities and Forging Deeper Ties in the Middle East Marke
2025-06-26 10:11
From February 14 to March 2, 2025, China Xinxing Import and Export Co., Ltd. (hereinafter referred to as "China Xinxing") sent a delegation to Abu Dhabi, United Arab Emirates (UAE), to attend the IDEX Abu Dhabi Defense Exhibition 2025. During the trip, the delegation also conducted customer visits and market research in the UAE and Saudi Arabia.
As one of the world’s leading professional military and police exhibitions, the IDEX Abu Dhabi Defense Exhibition boasts broad reach. It not only attracts clients from the Middle East but also gathers high-quality customers, intermediaries, and government procurement authorities from key global markets such as Europe, Central Asia, South America, and Africa. Renowned for its professionalism in the military and police sector and high product quality, the exhibition enjoys strong recognition within the industry. China Xinxing’s participation in the exhibition and related visits marks a key step to gain in-depth insights into the Middle East military and police market and showcase its service capabilities, laying a practical foundation for future cooperation in this regional market.
I. Exhibition Participation & Overseas Visits: Building Communication Bridges and Conducting In-Depth Market Research
During the exhibition, the China Xinxing delegation made full use of the platform’s advantages to actively engage with merchants from around the world. Through on-site product displays and solution briefings, the delegation comprehensively demonstrated the company’s integrated service capabilities in the field of military and police logistics equipment. It also exchanged views with merchants from different regions on topics like industry development trends and product application scenarios, collected various market feedback, and gained a precise grasp of the needs of the Middle East and global military and police markets.
The delegation helped customers gain a clear understanding of the product system and service features of China Xinxing’s military and police products. At the product level, the company has transformed from traditional military and police items such as "footwear, clothing, hats, and accessories" into a comprehensive manufacturer and service provider of military and police logistics equipment, laying the groundwork for potential future cooperation with partners.
Throughout the exhibition and visit process, China Xinxing focused on market research and deepening exchanges. Through multi-dimensional interactions, it further enhanced its understanding of the Middle East military and police market.
II. Core Achievements: Deepening Market Cognition and Highlighting Brand Value
1. Accumulating Market Resources and Expanding Communication Channels
Leveraging the global influence of the IDEX Abu Dhabi Defense Exhibition 2025, China Xinxing established connections with military and police product clients from various countries and regions. Face-to-face communications allowed the company to expand channels for obtaining market information, helping more industry partners understand its business scope and service capabilities, and creating conditions for subsequent exchanges and cooperation within the industry. Among them, China Xinxing Xiamen Import and Export Co., Ltd. is committed to growing with customers and providing integrated solutions for military and police logistics equipment and protective gear.
2. Clarifying Regional Market Characteristics and Deepening Localization Insights
Through exchanges with local customers in the UAE and Saudi Arabia, the delegation gained in-depth knowledge of the specific conditions of the military product markets in the two countries, including the characteristics of various tenders and local industrial development plans. This further strengthened its grasp of the uniqueness of the regional market and provided strong support for a comprehensive understanding of the overall environment of the Middle East military and police market.
3. Enhancing Brand Exposure and Highlighting Professional Qualifications
During the exhibition and visits, China Xinxing promoted China’s relevant policies on military product exports to customers, emphasized its advantage of "holding the exclusive right to import and export Chinese military and police logistics equipment," and systematically demonstrated its professional background and service capabilities in China’s domestic military and police sector. This effectively improved the brand’s recognition in the Middle East military and police market.
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