
Recently, with the approval of its superior unit, from June 9 to June 18, 2025, China Xinxing Import and Export Co., Ltd., together with China Xinxing Xiamen Import and Export Co., Ltd., organized a delegation to travel to Indonesia to participate in INDO 2025 (10th Indonesia Defense Exhibition). As an important professional defense exhibition in the region, INDO mainly targets local Indonesian military and police departments, intermediate traders, and integrated industrial and trade merchants, while also attracting customers from regions such as South America and Europe. It provides a high-quality platform for enterprises to connect with regional market demands and demonstrate their core capabilities.
I. Core of the Exhibition: Focusing on Product Display and Conveying Professional Strength
During this exhibition, the delegation of China Xinxing centered its display around the theme of "full-category military and police supplies + one-stop service", focusing on demonstrating the company's professional advantages in the field of military supplies logistics equipment. The specific product and service highlights are as follows:
1. Full-Category Core Product System
It highlighted 13 categories of military and police supplies, covering traditional protective equipment and logistics materials such as bulletproof materials, bulletproof ceramic plates, military and police footwear & apparel, and tactical bags. Meanwhile, it also presented raw materials, auxiliary materials, and accessories of various products to meet the procurement and production supporting needs of different customers.
2. One-Stop Service Capability
It systematically promoted to visiting customers the full-chain solutions ranging from production line setup, product design and R&D, production and supply to follow-up services. It emphasized the company's positioning as a professional integrated operator in the field of military supplies logistics equipment, fully demonstrating China Xinxing's strength and service advantages in the military and police supplies industry.
3. Professional Qualification and Policy Advocacy
Taking the exclusive qualification for military product export as the starting point, it simultaneously advocated China's military supplies export control policies, strengthened customers' awareness of the company's compliant and professional operations, and highlighted the uniqueness of China Xinxing as the only professional military trade company in China that can provide full-category services for military and police logistics equipment.
II. Exhibition Results: Fruitful Customer Connection and Prominent Order Potential
Relying on clear product positioning and professional display content, the delegation of China Xinxing achieved remarkable results during the exhibition, laying a solid foundation for further developing the Indonesian military and police market:
1. Efficient Accumulation of Customer Resources
It actively connected with global merchants, receiving a total of 128 customers, effectively covering the core target customer groups in the region and expanding the company's customer base in the local market.
2. Rapid Finalization of Order Achievements
It reached deals for multiple sample orders on-site, and discussions on details of several potential orders were also in progress. This achieved the exhibition goal of "driving conversions through displays", reflecting the high alignment between the company's products and market demands.
3. Accurate Grasp of Market Demands
Through face-to-face communication with customers, it clearly identified the core marketing direction in the Indonesian military and police market, gained in-depth understanding of the core concerns of different customers regarding product performance and procurement models, and clarified the entry points for order cooperation. This provided direct basis for subsequent product optimization and market expansion.
4. Continuous Enhancement of Brand Influence
By virtue of the display of full-category products and promotion of professional services, it further strengthened the brand recognition of China Xinxing in the Indonesian military and police market. Visiting customers highly praised the company's product quality, service capabilities, and compliance qualifications, laying a foundation of trust for future cooperation.
This exhibition participation is an important measure for China Xinxing Import and Export Co., Ltd. to deepen its layout in the Southeast Asian defense market. In the future, based on the market demands and customer feedback obtained from this exhibition, the company will continue to optimize its products and services, further connect with regional market demands, and contribute to promoting international cooperation and development in the field of military supplies logistics equipment.