China Xinxing Shines at DSA 2024: Elevating Global Military Trade Presence in Kuala Lumpur

In May 2024, China Xinxing Import and Export Company made a landmark appearance at DSA 2024 – Defence Services Asia in Kuala Lumpur, Malaysia. As a first - time member of the “China Defense” delegation, we exceeded expectations, driving record - breaking engagement and elevating the global profile of “Xinxing Military Products.”

From May 6–9, our booth showcased a diverse portfolio—spanning bullet - proof helmets, vests, outdoor gear, uniforms, and footwear. But the showstopper? A cutting - edge explosion - proof robot, drawing widespread acclaim from military experts and industry leaders. This blend of traditional reliability and high - tech innovation underscored our 40 - year commitment to evolving defense needs.

Senior officials from the Malaysian Army, Air Force, and Police Force visited our booth, deepening their understanding of China’s military trade policies and our franchise’s capabilities. These interactions reinforced trust in our decades - long expertise—built through partnerships with governments and institutions across 100+ countries.

Over four days, we engaged ~140 customers—90% from Malaysia, with the rest from Southeast Asia, Europe, and the Americas. Highlights included:

Malaysia’s market potential stands out as a strategic focus for future growth, cementing our role as a global defense solutions provider.

Launched in 1988, DSA connects manufacturers to top defense experts and government decision - makers worldwide. Our participation strengthens China’s voice in this vital arena, showcasing how “Xinxing Military Products” balance tradition, technology, and tailor - made solutions.

As we reflect on this success, we’re grateful for the trust of partners worldwide. China Xinxing remains dedicated to advancing military trade innovation—empowering security forces with reliable, future - ready gear.

For inquiries or collaboration, contact us:

Best Regards,
China Xinxing Import and Export Company