China Xinxing took part in Milipol 2023, held in Paris from November 14 to November 17, 2023, bringing its expertise in military and police supplies to one of the world's key security exhibitions.
A Focus on Core Concepts and Comprehensive Advantages
At the fair, China Xinxing stuck to its concept of "multiple Forces, all-weather, customization", which served as the cornerstone of its exhibition strategy. This approach allowed the company to showcase the comprehensive advantages of its emerging military products through a full range of solutions. Backed by a professional foreign trade sales team, the company was able to effectively communicate the value and features of its offerings to attendees.
The team's deep understanding of both the products and global market demands enabled them to engage in meaningful interactions with visitors, highlighting how their solutions could meet the diverse and specific needs of different regions and forces.
Engaging with Global Buyers and Harvesting Resources
Milipol 2023 proved to be a magnet for numerous visitors seeking military and police supplies, and China Xinxing's booth was no exception. During the event, the company conducted in-depth and constructive negotiations with these potential clients, paving the way for future collaborations.
A key highlight was the engagement with marvellous significant merchandisers from Europe, Africa, and the Middle East. The sales team took the opportunity to promote the company's main items, including the ballistic series, military apparel, backpack systems, and riot control systems. These discussions not only helped in showcasing the quality and versatility of the products but also in building valuable relationships, resulting in the acquisition of high-quality merchant resources.
Insights for Future Planning
The experience gained from participating in MILIPOL 2023 has been invaluable for China Xinxing. It has provided the company with a clearer vision for the next steps in terms of exhibition market layout, product optimization, and market strategy.
With these insights, China Xinxing is gearing up for more fruitful international exhibitions focused on military and police supplies in 2024. The goal is to build on the success of Milipol 2023, further refine its offerings, and expand its global reach in the security and defense sector.


