International trade ranks among the world’s most vital businesses, but the emergence of COVID-19 has reshaped trade models significantly. For China Xinxing, a specially authorized military supplies and logistics equipment export corporation, this shift became an opportunity to explore new ways of cooperating with customers—and the 2021 Online Canton Fair was the perfect platform to do so.
Embracing Live Commerce Trends
To keep pace with China’s booming live commerce trend, the company invested significant effort into the online Canton Fair. Unlike previous offline exhibitions, where products were displayed in booths, this year’s event featured a specially prepared sample room where top-tier products took center stage. This setup allowed for a focused, detailed presentation of offerings, even in a virtual environment.
Looking back, the transition from offline to online didn’t hinder growth. Two years after the October 2019 offline Canton Fair (whose booth served as a reminder of pre-pandemic times), the company continued to thrive—proving that adaptability is key in uncertain times.
Highlighting Key Products Through Live Streams
During the live sessions, the team showcased a wide range of main products, including:
One standout moment was when Recily stepped into the role of live streaming host, introducing military boots and police equipment. Viewers could interact with her via mobile phones, asking questions to learn more about product details and quality. Another live segment focused on outdoor products, with the camping bed earning praise for its top-notch quality.
The professional team also used the live streams to present full sets of police equipment, ensuring viewers got a comprehensive look at the functionality and craftsmanship of each item. Behind the scenes, careful preparation was evident—like the sample arrangement for military boots on October 18, 2021—reflecting the company’s commitment to excellence, even in a virtual setting.
Cooperation Methods and Team Strength
China Xinxing’s main cooperation methods include military and police government procurement, tenders, and direct purchase orders for outdoor tactical brands. Backing these efforts is a strong team: a dedicated foreign trade team, a skilled R&D team, and an experienced production team, all working together to provide full-range protection equipment and professional customized services.
With over 30 years in the industry as an authorized state-owned supplier, the company has built its reputation on integrity. This foundation ensures that customers receive excellent quality products and services, making it a reliable partner for global clients.
A New Era of Virtual Engagement
Live commerce, a hallmark of China’s live stream economy, made virtual interaction seamless. Viewers could join from anywhere in the world, watch live presentations, and engage in real-time—turning the online fair into a dynamic, accessible event. Whether it was Recily and Elise introducing police equipment on October 15, 2021, or showcasing sample preparations, the live format bridged distances and fostered meaningful connections.
Though the 2021 Online Canton Fair has concluded, the door to collaboration remains open. The company welcomes any questions and looks forward to continuing to serve customers through innovative, customer-centric approaches.
Summary
The 2021 Online Canton Fair saw China Xinxing, a state-owned military supplies exporter, adapt to COVID-19 by leveraging live commerce. With a sample room and live streams, it showcased products like bulletproof gear, anti-riot equipment, and outdoor gear, enabling real-time interaction. Backed by 30+ years of experience, it offered government procurement, tenders, and customized services, proving a reliable partner.
Keywords
2021 Online Canton Fair, China Xinxing, military supplies, police equipment, live commerce, COVID-19 trade, state-owned supplier
Description
The 2021 Online Canton Fair concluded successfully for China Xinxing. Adapting to COVID-19 with live streams, it showcased military/police gear, offering government procurement and customized services. 30+ years of expertise ensures quality.
(Our Offline Canton Fair booth in October 2019)
Two years on, we are still prospering and developing even if the presentation is different. In this Live, we introduced our main products Military & Police Supplies and Logistic Equipment, Bulletproof Gear, Military Apparel, Anti Riot Gear, Military Shoes, Military Backpacks, Head Wear, Outdoor Gear & Accessories, Anti Riot Vehicles, etc.
Offline Canton Fair in 2019 (Left)
Online Canton Fair in 2021 (Right)
Recily was becoming a Live streaming host, introducing military boots and police equipment. You can interact with her through your mobile phone to understand product information and quality.
Live: Outdoor products. The quality of the camping bed is top-notch!
Live commerce is the most typical feature of live stream economy in China. In this opportunity we still can interact through our mobile phone. Warmly welcome to watch our Live and join us in any places. That’s great chance to know more about us!
(Recily and Elise are introducing Police Equipment / Oct 15, 2021)
In our Lives, the professional team introduces you the full set of police equipment.
(Live samples—Police equipment)
(The sample preparation for military boots/ Oct 18, 2021)
Our main cooperation methods are military, police government procurement, tenders, direct purchase orders for outdoor tactical brands, etc.
We have strong foreign trade team, R&D team and production team to provide you with a full range of protection equipment and professional customized services.
As an authorized state-owned supplier, we have been in this industry for more than 30years. Excellent quality products and service will be provided for you on the basis of integrity ,we will be your best partner. Any questions are welcome!
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