A leading outdoor brand in North America, focusing on water sports and outdoor activities, sought a partner to create custom life jackets that align with their brand identity and meet the diverse needs of their customers. CHINA XINXING XIAMEN, with expertise in safety gear production, collaborated with the brand to develop life jackets that combine safety, comfort, and personalized design.
Custom Design for Brand Identity and Functionality
The custom life jackets are tailored to reflect the North American brand’s unique style. The brand’s signature colors and logo are prominently featured on the jackets, using high-quality, fade-resistant printing that stays vibrant even after repeated exposure to water and sunlight. Beyond aesthetics, the design process involved selecting materials and adjusting the structure to fit the brand’s target users—from casual kayakers to serious whitewater rafters.
Safety at the Core
Safety is paramount, and these life jackets meet strict North American safety standards for flotation devices. They are constructed with high-buoyancy foam that provides reliable lift in water, ensuring wearers stay afloat even in rough conditions. The foam is strategically placed to allow freedom of movement, so users can paddle, swim, or maneuver without feeling restricted—critical for both comfort and performance in water activities.
The jackets also include safety features like a quick-release buckle for easy removal in emergencies and a whistle attached to the collar, ensuring users can signal for help when needed.
Comfort for Extended Wear
Understanding that water activities often last hours, the life jackets are designed for all-day comfort. The outer fabric is lightweight and breathable, drying quickly to prevent chafing or discomfort. Adjustable straps at the shoulders and waist allow users to customize the fit, ensuring the jacket stays securely in place without being too tight.
The interior is lined with soft, moisture-wicking material that feels gentle against the skin, even during long periods of wear. This attention to comfort makes the jackets suitable for a range of activities, from family boating trips to intense river expeditions.
Adaptability to Various Water Environments
The custom life jackets are engineered to perform in different water settings. For calm lakes and coastal areas, a lighter-weight version offers flexibility and ease of movement. For more challenging environments like rapids or open seas, a reinforced model with extra buoyancy and durability is available, featuring stronger stitching and water-resistant fabric to handle harsh conditions.
Both versions are tested to ensure they remain effective in varying water temperatures, from cold mountain lakes to warmer coastal waters.
Positive Reception from Users
Since their release, the custom life jackets have been well-received by the brand’s customers. Outdoor enthusiasts praise the comfortable fit, noting that they can wear the jackets for hours without irritation. Water sports enthusiasts appreciate the balance between safety and mobility, which allows them to enjoy activities while staying protected.
The brand also highlights the jackets’ durability, with many users reporting that the gear holds up well after seasons of use, maintaining both functionality and appearance.





